With high schoolers or students as their targeted market, we develop FULLO characters (Marlo and Friends) and create special contents for their social media such as comicstrip, comic chapter, and animastrip (short animation video).

A type of marketing that involves the creation and sharing of online contents continuously that does not explicitly promote a brand, but is intended to stimulate interest in its products or services. It is often used by businesses in order to Attract attention. Increase brand awareness or credibility. Engage an online community of users. Expand their customer base. Generate or increase online sales.

Our challenge is that the client wants to target the teenager and youth audience (13 - 24 years old) in its socmed audience. So our strategies are to create animation series as content campaigns to attract more new audiences and make them engage with the storytelling contents continuously until quiz contents’ engagement results are defeated by storytelling contents.

We create Marlo, Kibo, Poppy with their distinctive characteristics. Marlo with his leadership appearance, always get a good grade on every test, Kibo with his miserable look because he is always unlucky with his love life, and Poppy with her narcissistic nature, has a dream to become a celebrity.

We produce content for digital platforms, like Facebook, Twitter, Instagram, and Youtube with school life themes, happening events, and trending topics. It can be a single image, GIF, or video.

Not only content production, we also build the Campaign strategy to increase the awareness and engagement with the audience.

We also design Fullo's packaging with comicstrip on the back in every product.